Student Academic Excellence Brand guidelines

The teams across the Student Academic Excellence portfolio, under the leadership of senior vice provost Charlene Gilbert, lead the transformation of enrollment, student services, academic support and academic programs for all students. On July 1, the Office of Student Academic Success (OSAS) joined this portfolio and transitioned to become two offices: the Office of Strategic Enrollment Management and the Office of Undergraduate Education. The Graduate School and Academic Programs also are part of the SAE portfolio.

This guide is meant to help you understand how to refer to all offices, departments and programs within the new organization.

Student Academic Excellence

Student Academic Excellence is not an “office” and should generally not be used as a primary identifier.

  • Academic Programs
  • Administrative Services
  • Graduate School/Graduate Education
  • Marketing and Strategic Communications
  • Student Success Research Lab


Office of Strategic Enrollment Management

The Office of Strategic Enrollment Management should be the primary identifier for all its reporting units. A secondary signature logo has been requested, but audience should be considered when choosing to lead with either the Ohio State logo or the OSEM lockup.

  • Admissions Systems and Imaging
  • Analysis and Reporting
  • Buckeye Link
  • Graduate and Professional Admissions
  • Student Financial Aid
  • Student Technology Solutions
  • Undergraduate Admissions
  • University Registrar


Office of Undergraduate Education

The Office of Undergraduate Education is the primary identifier for all its reporting units. A secondary signature logo has been requested, but audience should be considered when choosing to lead with either the Ohio State logo or the OUE lockup.

Transition and Academic Growth

  • Academic Advising
  • Buckeyes First
  • Complete Ohio State
  • First Year Experience
  • OnCourse
  • SpringForward
  • University Exploration

Office of Academic Enrichment

  • Eminence Fellows
  • Ohio State Scholars
  • Second-year Transformational Experience Program. STEP is jointly administered by the Office of Student Life and the Office of Undergraduate Education.
  • Service-Learning
  • Undergraduate Fellowship Office
  • Undergraduate Research and Creative Inquiry
  • University Honors

Military and Veterans Services

Student Athlete Support Services (SASSO)

Business cards, letterhead, name tags, etc.

Operating Unit

Student Academic Excellence
or
Office of Undergraduate Education
or
Office of Strategic Enrollment Management

Department

Use the official name of your department and reporting department or program, as listed above.

e.g., Transition and Academic Growth
Academic Advising

Note: Buckeye Link is a place, a website and an online self-service center where students take care of the business of being a Buckeye. It encompasses more than Student Academic Excellence and as such no operating unit is required.

STEP is jointly administered by Student Life and the Office of Undergraduate Education and requires either both or neither organizational unit be listed.

Samples

Email signature

Generate a standard email signature using the Brand Center. Do not reformat the signature or add anything to it. If you want to add a postscript for additional business information (e.g., walk-in hours), this information must be ABOVE your generated signature.

It is not necessary to use the full email signature on every email you send. It should be included when representing yourself as part of the university, but it is not necessary when emailing your coworkers in day-to-day messages.

Sample

Resources

The Brand Center offers a wealth of resources, including:

  • Ohio State brand guidelines
  • Letterhead and document templates
  • Downloads
  • Editorial style guide
  • Uniprint